Advertising and Outreach
One way that The Rolling Bean will advertise is the use of social media. These days social media is a powerful tool to help your business reach communities far and wide and we will engage with those communities by partnering with local influencers who can help us reach new heights! We will also take out ads on different social media platforms. The price range of those ads can be anywhere from $250 to $1,500 a month so we will budget about $3,000 to run ads social media sites like TikTok and Instagram. Follow this link for additional information about how different social media sites charge for ads.
https://www.nutshell.com/blog/cost-of-social-advertising
Community engagement is something that is very important to us at The Rolling Bean, and to help get word of our business out so we will work to partner with local event planners to participate in Farmer's Markets and other community gatherings.
We are very proud to announce our loyalty program!
The Rolling Bean Punch Card Program:
How it Works:
- Get Your Card: Customers receive a loyalty punch card with their first purchase at The Rolling Bean.
- Earn Punches: For every purchase of a coffee or beverage, the customer receives one punch on their card. No matter the size or price of the drink, they get a punch.
- Track Progress: As customers continue to make purchases, they can track their progress toward earning a free drink. Each punch brings them closer to their goal of 10 punches.
- Redeem Rewards: Once a customer has collected 10 punches on their card, they are eligible to redeem their card for a free drink of any size on their next visit.
- Start Again: After redeeming their card for a free drink, customers can start a new punch card and begin earning punches towards their next reward.